Graphic designer based in New York 
who plays with visuals, branding, 
typography, and motion.

Previously at &Walsh, now working at
Chermayeff & Geismar & Haviv 

Selected works
 Find your Rhythm (WIP) Identity system
Barnes & Noble  
Brand
Identity
Bodega  Brand Identity  

Greenery  Brand Identity

Explorations

Waves at the Gorge
      Music Festival  Identity system  
Shinola Vintage Artdeco
       Watch  Identity system  

Los Angeles Apparel  Brand Identity  

The Design Object  Editorial  

Busan Olympic  Identity System
   
Type Specimen  Booklet  



Motion

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About  













archivesuin@gmail.com
© 2025 Suin Choi





GreeneryBrand Identity

Instructor Dirk Kammerzell
award Indigo Design Award (2025)
            Gold x2, Silver x2
            Graphis Design Award (2025) Gold
 Greenery is a virtual platform where users can create and maintain their own digital gardens. AI assists users in learning how to care for plants while enabling them to explore and share gardens with others. Users can also visit a florist’s garden to view real flowers and purchase them for delivery. The platform is designed as a relaxing digital space that connects virtual gardening with real-world plant experiences.

The name reflects a system that bridges virtual gardens with the ability to purchase real flowers and plants. The logo mark splits the letter “G” to symbolize the connection between reality and the virtual environment. A cybernetic visual language guides the identity, expressed through the color treatment in the posters.